MMP-Level Analytics Platform

Unified Analytics for All Your Marketing Solutions

From Smart App attribution to Smart Link clicks, QR code scans to app distribution—track everything with enterprise-grade analytics. One platform, complete visibility, actionable insights across all touchpoints.

Analytics for Every Solution You Use

Whether you're tracking mobile app installs, campaign link clicks, QR code scans, or app distribution—Linkzly provides comprehensive analytics tailored to each solution.

Smart App Analytics
MMP-Level Mobile Attribution

Enterprise-grade mobile measurement with multi-method attribution across Android Install Referrer, Apple SKAdNetwork, and probabilistic fingerprinting.

Key Metrics Tracked

Install rate by source
Attribution confidence scores
Time-to-install metrics
Post-install engagement

Analytics Features

Install Attribution

Track app installs with confidence scores across multiple attribution methods

Click-to-Install Funnel

Complete journey from click → store visit → install → first open

Attribution Breakdown

See % attributed via Install Referrer, SKAdNetwork, and fingerprinting

Custom In-App Events

Track registrations, purchases, achievements tied to install source

Campaign ROI Tracking

Measure which campaigns drive valuable users and revenue

Cohort Analysis

Track user retention and LTV by acquisition source

Smart Link Analytics
Intelligent Campaign Links

Attribution-ready campaign links with automatic platform detection and routing. Track every touchpoint from click to conversion.

Key Metrics Tracked

Click-through rates
Platform distribution
Routing rule effectiveness
Conversion funnels

Analytics Features

Cross-Platform Performance

See how your links perform on iOS, Android, web, and desktop

Deferred Deep Link Success

Track users who clicked pre-install and landed on correct content

A/B Testing Analytics

Compare link variants and routing rules performance

Geographic Performance

Country, region, and city-level breakdown of link engagement

Rule Matching Insights

See which routing rules triggered and their effectiveness

Conversion Tracking

Track end-to-end conversions from link click to desired action

QR Code Analytics
Offline-to-Online Tracking

Bridge physical and digital marketing with comprehensive QR code analytics. Track scans, conversions, and user behavior.

Key Metrics Tracked

Total scans
Unique scanners
Scan-to-install rate
Geographic heatmaps

Analytics Features

Scan Location Tracking

Know where your QR codes are being scanned geographically

Campaign Attribution

Connect QR scans to app installs and conversions

Time-Based Analysis

Understand when users scan—optimize placement timing

Device & Platform Mix

See what devices users scan with for better targeting

Print Campaign ROI

Measure effectiveness of physical marketing materials

Scan-to-Action Funnel

Track journey from QR scan to app install or web conversion

App Distribution Analytics
Beta & Enterprise App Tracking

Monitor how your distributed apps are being installed, updated, and used. Perfect for beta testing and enterprise deployments.

Key Metrics Tracked

Install counts by version
Update adoption rate
Tester device breakdown
Installation failure rate

Analytics Features

Distribution Link Performance

Track install rates for each distribution link or QR code

Version Adoption

See which app versions are being installed and updated

Tester Engagement

Monitor beta tester activity and app usage patterns

Device Coverage

Understand device and OS distribution in your test base

Download Speed Metrics

Track OTA update performance and success rates

Installation Success Rate

Monitor failed vs successful installations for troubleshooting

Short URL Analytics
Link Performance Tracking

Traditional but powerful: track every click on your shortened URLs with comprehensive analytics and insights.

Key Metrics Tracked

Total clicks
Unique visitors
Geographic distribution
Traffic sources

Analytics Features

Click Analytics

Real-time click tracking with unique visitor identification

Traffic Source Analysis

UTM tracking and referrer analysis for channel attribution

Bot Filtering

Automatic spam and bot detection for clean metrics

Link Comparison

Compare performance across multiple short links

Custom Domain Tracking

Brand-level analytics for your custom domains

Export & Integration

Export data or integrate with Google Analytics, Mixpanel, etc.

Why Linkzly Analytics Stands Out

Enterprise-grade measurement that works across all your marketing solutions—not just links or QR codes, but complete mobile attribution at MMP level.

Accuracy Across All Solutions

Bot filtering, spam detection, and multi-method attribution ensure trustworthy metrics whether tracking Smart App installs, Smart Link clicks, or QR code scans.

Unified Platform Intelligence

See the complete picture: how QR codes drive Smart Link clicks that lead to Smart App installs—all tracked with attribution confidence.

Real-Time Processing

Dedicated analytics workers process events instantly. Whether it's an app install, link click, or QR scan—data appears in your dashboard within seconds.

Privacy-First & Compliant

GDPR, CCPA, and Apple ATT compliant. Works with SKAdNetwork for iOS privacy while maintaining attribution accuracy across all solutions.

MMP-Level Insights

Enterprise-grade mobile measurement comparable to Adjust, AppsFlyer, or Branch—but with unified analytics across all your marketing assets.

Enterprise-Ready Infrastructure

Activity logging, rate limiting, health monitoring, and 99.9% uptime across Smart Apps, Smart Links, QR codes, and distribution analytics.

See Your Complete Marketing Performance

Real-time unified dashboard tracking all your solutions in one place

Unified Dashboard Metrics
App Installs
8,947
+18.2%
Smart Link Clicks
24,891
+12.5%
QR Code Scans
3,421
+24.7%
Attribution Match Rate
94.2%
Confidence: High
Unique Users
18,234
+8.3%
Bot Filtered
2,847
Spam Score: 87
Cross-Solution Performance (7 Days)
Device Distribution
All Devices
100%
Mobile
68.4%
Desktop
28.1%
Tablet
3.5%
Acquisition Channels
Engagement Patterns

Enterprise-Grade Analytics Features

From mobile app attribution to QR code tracking—Linkzly captures every interaction with precision across all your marketing solutions.

Multi-Touch Attribution & Install Tracking

Monitor every touchpoint—from Smart Link clicks to app installs to in-app conversions. Track complete user journeys with waterfall attribution across Install Referrer, SKAdNetwork, and fingerprinting.

Why It Matters: Know exactly which campaigns drive valuable users. If Instagram drives 40% of installs but 60% of revenue, scale that channel confidently.

Multi-method attribution (Install Referrer, SKAdNetwork, fingerprint)
Install attribution with confidence scores
Click-to-install-to-conversion funnels
Cross-platform journey tracking (web, iOS, Android)
Geo-Location Intelligence

Powered by DB-IP integration: country codes, names, regions, cities, postal codes, coordinates, and timezones. Perfect for Smart Apps, Smart Links, QR codes, and distribution campaigns.

Why It Matters: Hyper-target campaigns. If QR scans peak in specific cities or Smart Link clicks concentrate in certain regions, run location-specific strategies.

Country, region, city-level breakdowns
Timezone-aware analysis
Geographic heatmaps for QR codes
Cross-border campaign tracking
Device and Tech Intelligence

Comprehensive device tracking: type (mobile/desktop/tablet), brand/model, screen resolution, browser (name/version/engine), OS (name/version/platform), and user agents for all solutions.

Why It Matters: Optimize for your audience. If 70% of Smart App installs come from iOS but conversion is higher on Android, adjust your targeting strategy.

Device type and brand analysis
OS and browser breakdown
Screen resolution tracking
Platform-specific performance metrics
Advanced Traffic Source Analysis

Track referrers, UTM parameters (source/medium/campaign/term/content), and categorized sources (direct, search, social, referral) across Smart Links, short URLs, and QR codes.

Why It Matters: Measure true channel ROI. See if social drives volume but search drives quality installs and optimize budget allocation accordingly.

Full UTM parameter tracking
Referrer domain analysis
Campaign-level attribution
Channel performance comparison
Real-Time Performance Metrics

Monitor response times, success rates, error counts, page load times, and user engagement metrics across all Linkzly solutions—Smart Apps, Smart Links, QR codes, and distribution.

Why It Matters: Identify issues before they impact users. Slow Smart Link loads on mobile? Fix it immediately to prevent user drop-off.

Response time monitoring
Error rate tracking
Success rate analysis
Real-time alerting
Unified Analytics Dashboard

Hourly/daily/weekly/monthly summaries with comprehensive breakdowns. Track Smart App installs, Smart Link clicks, QR scans, distribution downloads, and short URL performance—all in one place.

Why It Matters: Complete visibility across all touchpoints. Understand how QR codes drive app installs, Smart Links influence conversions, and distribution impacts adoption.

Cross-solution analytics
Time-based aggregations
JSON exports for custom analysis
Unified reporting dashboard
Bot Filtering & Data Quality

Automatic bot and spam detection with spam scores (0-100). Filter suspicious activity across all solutions to ensure data accuracy for Smart Apps, Links, QR codes, and URLs.

Why It Matters: Trust your data. Clean metrics mean confident decisions—no inflated numbers from bots skewing your Smart App attribution or Smart Link performance.

AI-powered bot detection
Spam score calculation
Suspicious activity filtering
Data quality assurance
Smart Routing & Rule Analytics

Track which routing rules triggered (geo-based, device-based, A/B tests), final destinations, and redirect chains for Smart Links and Smart App deep linking.

Why It Matters: Optimize personalization. See which routing rules convert best and scale them across campaigns for maximum impact.

Rule trigger tracking
Routing effectiveness analysis
A/B test performance
Personalization insights

How to Use Linkzly Analytics

Our unified dashboard makes complex analytics simple—track everything from app attribution to QR scans in one place.

1

Access Unified Dashboard

Log in to see analytics for all solutions: Smart Apps, Smart Links, QR codes, app distribution, and short URLs—unified in one view.

2

View Cross-Solution Insights

Track user journeys across solutions: QR scan → Smart Link click → App install → In-app conversion. See the complete attribution path.

3

Analyze Attribution Data

For Smart Apps: see multi-method attribution (Install Referrer, SKAdNetwork, fingerprint). For Smart Links: track routing effectiveness. For QR codes: monitor scan-to-install rates.

4

Export & Integrate

Download comprehensive reports or forward data to Google Analytics, Mixpanel, or your data warehouse for unified marketing analysis.

5

Real-Time Monitoring

Set up webhooks for critical events: app installs, QR scans, distribution downloads. Get alerted when performance thresholds are hit.

Real-World Success Stories

See how companies use Linkzly's unified analytics across Smart Apps, Smart Links, QR codes, and distribution to drive measurable growth.

Mobile App Growth Campaign

A gaming company launches with Smart App + Smart Links + QR codes on posters. Analytics show: 12K Smart Link clicks → 8K app installs (67% conversion) → 94% attribution confidence via Install Referrer. QR codes drive 30% of installs from subway ads in NYC.

12K Smart Link clicks
8K app installs
94% attribution confidence
45% install growth
Workflow

Track click-to-install funnel, see which QR codes perform best, optimize ad placement based on geo data, measure ROI per channel.

Result

Identified NYC subway as top performer. Scaled that channel, increased daily installs by 45% while reducing CPI by 30%.

E-Commerce Cross-Platform Attribution

Online retailer uses Smart Links for influencer campaigns and QR codes on packaging. 5K influencer clicks drive 3.2K app installs. QR codes on boxes yield 1.5K scans with 800 installs. Attribution tracks revenue back to source.

5K influencer clicks
3.2K app installs
1.5K QR scans
2.4x ROAS increase
Workflow

Monitor Smart Link performance by influencer, track QR scan-to-purchase conversion, see which packaging QR placement works best.

Result

Found top 3 influencers drove 60% of high-value customers. Tripled their budget, increased ROAS by 2.4x.

Enterprise App Distribution

SaaS company distributes internal app to 500 employees via Smart Links and QR codes. Analytics show: 480 installs (96% coverage), version adoption tracking reveals 15% still on old version, device breakdown shows 70% iOS.

96% install coverage
100% version compliance
35% engagement boost
2-week rollout
Workflow

Track distribution link performance, monitor version updates, identify employees needing app update reminders.

Result

Achieved 100% updated coverage within 2 weeks by targeting holdouts. Improved app engagement by 35%.

Event-Driven Attribution

Conference organizer uses QR codes on badges + Smart Links in emails. 2K QR scans + 3K Smart Link clicks = 4.2K unique visitors → 1.8K app installs. Track which sessions drive installs, attribution shows networking QRs convert 2x better.

2K QR scans
3K Smart Link clicks
1.8K app installs
55% adoption increase
Workflow

Real-time scan tracking during event, Smart Link email performance, post-event attribution analysis.

Result

Discovered networking sessions drive highest quality users. Restructured next event around networking, increased app adoption by 55%.

Ready to Gain Complete Marketing Visibility?

Track Smart App installs, Smart Link clicks, QR code scans, and app distribution—all with enterprise-grade analytics in one unified platform.

MMP-level attribution
Unified dashboard
Real-time insights
Join companies who choose Linkzly for complete marketing attribution and analytics!