Key Metrics
Channel Performance
Cohort Retention
Zero Delay
Live attribution data
No Sampling
100% of your data
Make Decisions Based on Current Performance, Not Yesterday's Data
Traditional MMPs show data with hours of delay. By the time you see a problem, you've already wasted budget.
Traditional Analytics
- 2–6 hour data delays
- See problems after budget is spent
- Can't react to campaign issues quickly
- Data refresh takes time
- Miss optimization opportunities
Real scenario: Campaign has 2× higher CPI than target. You discover this 4 hours later after spending $2,000 extra.
Linkzly Real-Time Analytics
- Instant data (sub-second updates)
- Spot issues the moment they happen
- React and optimize campaigns in real-time
- Live dashboard updates always on
- Maximize every dollar spent
Real scenario: Campaign CPI spikes at 10:00am. You see it at 10:01am and pause immediately, saving $2,000.
Everything You Need to Measure Mobile Performance
Pre-built dashboards for common use cases. Custom analytics for specific needs.
Key Metrics
- Total installs (real-time)
- Installs by channel & campaign
- Install-to-event conversion rates
- Geographic & device breakdown
- Click-to-install time
Use Cases
- Monitor campaign performance live
- Identify top acquisition channels
- Spot traffic quality issues instantly
- Optimize media mix with live data
Go Deeper with Advanced Analytics Tools
Custom segmentation, attribution modeling, and data exploration for power users.
Custom Segmentation
Create user segments based on any combination of attributes or behaviors.
- Facebook users who purchased within 7 days
- iOS users installed via QR code
- High-value users (LTV > $100) from paid channels
- Users who completed tutorial but didn't convert
Multi-Touch Attribution Modeling
Compare different attribution models to understand the true value of each channel.
- Last Click — default, conversion-focused
- First Click — awareness credit
- Linear — equal credit across journey
- Time Decay — recency-weighted credit
💡 Campaign drives 82% more value when full journey is considered
Custom Events & Properties
Track any app event with custom properties for detailed behavioral analysis.
- Product viewed (with product_id, price)
- Cart added (with item count, cart value)
- Video watched (duration, completion %)
- Search performed (term, results count)
Raw Data Export
Export complete attribution data for custom analysis in your BI tools.
- CSV for Excel / Google Sheets
- JSON for ETL pipelines & data warehouses
- One-time or scheduled exports (daily / weekly)
- Full install, event, and revenue records
Build Dashboards That Match Your Workflow
Pre-built templates to start, full customization to match your needs.
Pre-Built Templates
Ready-to-use dashboards for every team. Start in minutes, not hours.
- Executive Overview (high-level KPIs)
- Campaign Performance (marketer view)
- User Acquisition (growth team)
- Revenue Analytics (finance view)
- Product Analytics (product team)
- Channel Comparison (media buying)
Custom Dashboard Builder
Drag-and-drop components to build exactly the view you need.
- Charts (line, bar, pie, area)
- Tables (sortable, filterable)
- KPI metric cards
- Funnel & cohort visualizations
- Geo maps for location analysis
- Real-time alert thresholds
Reporting & Sharing
Share insights with every stakeholder automatically.
- Scheduled email reports (daily/weekly/monthly)
- Shareable dashboard links with live data
- View-only or edit access controls
- PDF, CSV, and PNG exports
- Team comments and annotations
- Webhook and API delivery
Example Real-Time Alert
"Campaign CPI exceeded $10.00 threshold. Current: $12.50 (+25% vs target). Summer Sale US campaign. Sent to: marketing@company.com"
Analytics Infrastructure Built for Speed
Sub-second query performance even with billions of events. No data sampling.
Billions of events processed per day — without slowing down your dashboards
Connect Your Ad Networks & SKAN
First-party integrations with Meta, Google UAC, TikTok Ads, and Apple Search Ads, plus full SKAdNetwork (SKAN 4.0) support for iOS privacy-safe attribution.
Meta (Facebook)
Facebook App Events integration
What You Get
- Install attribution
- Campaign & ad set data
- CPI & ROAS reporting
- Deferred deep link data
Google UAC
Google Ads link via SDK
What You Get
- App install campaigns
- Cost & conversion data
- Campaign / ad group breakdown
- Engagement events
TikTok Ads
TikTok for Business SDK
What You Get
- Install attribution
- Video ad performance
- CPI by creative
- Re-engagement tracking
Apple Search Ads
ASA — certificate-based auth
What You Get
- Search keyword attribution
- Organic vs paid split
- SKAdNetwork postbacks
- Cost per tap
Full SKAdNetwork (SKAN 4.0) Support
Built for the post-ATT world. Linkzly handles SKAdNetwork postback decoding, conversion value mapping, and campaign-level reporting — all without relying on user-level IDFA data.
- SKAN 4.0 postback decoding & aggregation
- Conversion value schema builder
- Probabilistic modeling to fill SKAN gaps
- Side-by-side: SKAN vs fingerprint comparison
Get the Most from Your Attribution Data
Tips and strategies for effective mobile attribution analytics.