Your Privacy Matters
We're committed to protecting your privacy and being transparent about how we collect, use, and protect your data.
Last updated: October 19, 2025
Introduction
At Linkzly, we believe privacy is a fundamental right. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Mobile Measurement Partner (MMP) platform, including Smart Links, Smart Apps, attribution analytics, and related mobile measurement services.
By using Linkzly's MMP platform, you agree to the collection and use of information in accordance with this policy. We will not use or share your information with anyone except as described in this Privacy Policy.
If you have any questions about this Privacy Policy, please contact us at privacy@linkzly.com.
- Account information (name, email, password)
- Mobile app information (iOS Bundle IDs, Android Package Names)
- Smart Links data (URLs, custom aliases, campaign parameters)
- Mobile attribution data (app installs, clicks, device info, geographic location)
- Deep linking data (in-app routing paths, deferred deep link parameters)
- Usage information (how you interact with our MMP platform)
- Payment information (processed securely by Stripe)
- Provide and improve our Mobile Measurement Partner (MMP) platform services
- Generate mobile attribution analytics and app install insights
- Enable Smart Links routing and Smart Apps deep linking functionality
- Process mobile attribution events and forward data to your integrated analytics tools
- Send important service updates and notifications
- Process payments and manage your account
- Prevent fraud and ensure platform security
- We never sell your personal data to third parties
- Mobile attribution data is only shared with MMP integrations you enable (GA4, Mixpanel, Facebook CAPI, etc.)
- App install and attribution events are forwarded only to your configured analytics platforms
- We may share data with service providers (hosting, payment processing, mobile infrastructure)
- Legal compliance: We may disclose data if required by law
- Business transfers: Data may be transferred in case of merger/acquisition
- All data is encrypted in transit and at rest
- Regular security audits and penetration testing
- Two-factor authentication available for all accounts
- SOC 2 Type II compliant infrastructure
- 24/7 monitoring and incident response procedures
- Data is primarily stored in secure US data centers
- We comply with GDPR for European users
- Appropriate safeguards are in place for international transfers
- You can request data localization for enterprise accounts
- Cross-border transfers follow applicable privacy frameworks
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Portability: Export your data in a machine-readable format
- Opt-out: Unsubscribe from marketing communications anytime
We retain your personal information only for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Specific retention periods include:
- Account data: Retained until account deletion, then deleted within 30 days
- Smart Links & Smart Apps data: Retained for the lifetime of the configuration, or until manual deletion
- Mobile attribution data: Aggregated attribution events retained for up to 2 years for service improvement and compliance
- Payment data: Retained as required by law and payment processors (typically 7 years)
Questions About Your Privacy?
We're here to help. Contact our privacy team with any questions or concerns.
Email: privacy@linkzly.com
Address: 123 Tech Street, San Francisco, CA 94105
Data Protection Officer: dpo@linkzly.com