Stop Measuring Your Game Like an E-Commerce App
Game Intelligence tracks installs, player behavior, and in-game events with metrics that matter: ARPDAU, LTV:CAC, D1/D7/D30 retention, and SKAdNetwork mappings built specifically for gaming.
Key Metrics
Source Performance
Player Segments
LTV:CAC 3.2×
vs 1.8× industry avg
30-Min SDK Setup
iOS, Android & Unity
Gaming Requires More Than Standard Attribution
Generic MMPs were built for e-commerce apps. Mobile games have fundamentally different metrics, behavior patterns, and fraud vectors.
Generic MMP Problems
- Tracks 'app installs', not ARPDAU, D7 retention, or LTV:CAC
- SKAdNetwork setup requires custom conversion value schema per game
- Fraud detection misses gaming-specific patterns (bot farming, cheat events)
- No player segmentation (whales, payers, free-to-play)
- Requires a separate analytics tool like GameAnalytics to fill the gaps
- Dashboard built for marketers, not game designers or UA managers
Game Intelligence
- ARPDAU, ARPPU, LTV:CAC, D1/D7/D30 retention, all built-in, no config
- Genre-specific SKAN templates (hyper-casual, RPG, casino, strategy)
- Fraud detection trained on gaming patterns: device farms, cheat events, retention fraud
- Auto-segment players as whales, payers, or free-to-play from Day 1
- Replaces both your MMP and GameAnalytics: one SDK, one dashboard
- Dashboard built by and for mobile game teams
Know Which Source Brings Players Who Actually Stay
Day 1 installs are a vanity metric. Game Intelligence shows D1, D7, and D30 retention by attribution source, so you know whether your Facebook budget buys loyal players or one-session wonders.
- Cohort retention by source, creative, country, and OS version
- LTV prediction from Day 3 using early behavioral signals
- ARPDAU and ARPPU tracked across player segments
- Stickiness ratio (DAU/MAU) and session depth analysis
- Churn prediction model with campaign-level breakdown
| Cohort | D1 | D7 | D30 | LTV |
|---|---|---|---|---|
| 45% | 32% | 15% | $4.20 | |
| Google UAC | 42% | 28% | 11% | $3.80 |
| TikTok | 48% | 35% | 18% | $5.10 |
| Organic | 55% | 48% | 27% | $7.20 |
SKAN Conversion Values, Pre-Built for Your Game Genre
Designing a custom conversion value schema for SKAdNetwork is a dark art. We've done it for you. Hyper-casual, RPG, casino, and strategy templates map conversion values to spending tiers your ad networks can actually optimize toward.
- Genre-specific templates: hyper-casual, RPG, casino, strategy, subscription
- Conversion values map spending tiers, not just sessions
- SKAN 4.0 support with coarse and fine conversion values
- Campaign-level SKAN reporting with aggregated postback data
- Privacy-compliant measurement for iOS 14.5+ users
Fraud Detection That Knows How Games Work
Generic ad fraud tools catch click spam. Game Intelligence catches gaming-specific fraud: device farms that fake level completions, bots that simulate realistic session patterns, and networks that inflate retention metrics with fake returns.
- Bot detection for gaming patterns: impossible completion speeds, cheat sequences
- Device farm fingerprinting: catches emulators, clone farms, rooted devices
- Install hijacking: we block attribution theft on organic installs
- Retention fraud: flags suspiciously consistent return sessions
- Real-time blocking before attribution. Fraudulent installs never count
Everything You Need to Grow Your Game
Gaming-specific attribution, analytics, and optimization tools, all in one SDK.
Gaming Attribution
Click-through, view-through, and probabilistic attribution built for gaming behavior patterns and session lengths.
D1/D7/D30 Retention
Track exactly how many players return on Day 1, Day 7, and Day 30, segmented by source, creative, and country.
LTV Prediction
Predict player lifetime value from Day 1 using early behavioral signals: levels completed, sessions, first purchase timing.
Gaming Fraud Detection
Stop bot clicks, device farms, install hijacking, and cheat-based retention fraud before they waste your UA budget.
SKAdNetwork for Games
Pre-built conversion value templates for hyper-casual, RPG, casino, and strategy games. Skip the guesswork.
Creative Intelligence
See which ad creatives bring players with the highest LTV, not just installs. Optimize creative by player quality.
Player Segmentation
Automatically classify players as whales, payers, or free-to-play and track ARPPU per segment by source.
Real-Time Events
Track level completions, IAP purchases, ad views, session duration, and any custom game event in real-time.
Live in 30 Minutes, Not 30 Days
Four steps from SDK install to live attribution data. Works with iOS (Swift/ObjC), Android (Kotlin/Java), and Unity (C#). No backend changes needed.
Built for Every Game Genre
Whether you ship hyper-casual or AAA, Game Intelligence adapts to your monetization model and player lifecycle.
Hyper-Casual
High volume, razor-thin margins
Day 1 retention as primary KPI, creative performance by install rate, fast feedback loops on UA spend.
Mid-Core RPG
Long player lifecycle, complex monetization
LTV prediction over 90+ days, whale identification from Day 3, guild activity tracking, quest funnel analysis.
Casino & Social Casino
Fraud risk, bonus abuse, strict compliance
Enhanced fraud detection for bet manipulation, session pattern analysis, compliance-ready reporting.
Strategy & Simulation
Long time-to-value, complex player journeys
Progression event tracking, feature adoption analysis, time-to-first-purchase optimization.
Sports & Racing
Seasonal campaigns, competitive landscape
Real-time seasonal event tracking, multi-format creative testing, competitive CPI benchmarking.
Subscription Games
Churn, recurring revenue, win-back timing
Subscription event tracking, churn prediction from behavioral signals, win-back campaign attribution.
Frequently Asked Questions
Everything you need to know about Game Intelligence.