Stop Paying for Players Who Churn. Track Acquisition to Monetization.
Mobile gaming attribution built for studios who need to know which campaigns drive players who actually play, pay, and stay. Track from ad click to in-app purchase with MMP-level accuracy.
Optimize for player LTV, not just installs. Deep link to game content. Scale winners, cut losers—fast.
Mobile Gaming Attribution Challenges
Rising CPIs, poor retention, and broken attribution are killing profitability. Sound familiar?
Mobile game CPI increased 60% year-over-year. You're spending more on ads but can't prove which campaigns drive players who actually monetize and stay.
💸 Impact: Burning budget on players who churn in 24 hours
You see installs, but don't know which ad networks or influencers drive whales vs casual players. Attribution breaks down after install.
💸 Impact: Overpaying for low-value users, missing high-value sources
Players install your game but never see the content they clicked on. Poor onboarding = immediate uninstall. Deep linking would help but seems complex.
💸 Impact: 70% of UA budget wasted on users who never engage
You have multiple games but can't effectively cross-promote. Players who finish Game A never discover Game B because attribution and deep linking are broken.
💸 Impact: Leaving millions in cross-promotion revenue on table
How Linkzly Optimizes Player Acquisition
Track player quality, not just install quantity. Built for studios who need to prove ROI.
Know exactly which campaigns drive paying players. Track from ad click to install to in-game purchase with 94%+ attribution confidence across iOS and Android.
Send players directly to the level, character, or event they clicked on. No generic app opens. Deferred deep linking works even if they install first.
See not just install volume, but player quality. Track Day 1, Day 7, Day 30 retention and revenue by campaign source to optimize for LTV, not just CPI.
A/B test different creatives, deep link paths, and onboarding flows. See results in real-time and scale winners immediately.
Real Gaming Studio Success Stories
See how game studios use Linkzly to slash CPI and maximize player LTV.
UA Campaign Optimization by Player Quality
Hypercasual game runs ads on Facebook, Google, TikTok, and Unity Ads. Linkzly tracks which networks drive players who actually monetize.
Create Smart Links for each ad network
Track installs + in-app purchases by source
Analyze Day 7 retention and LTV per network
Cut underperforming networks, 3x spend on winners
Found TikTok drove 3x higher LTV players than Facebook despite same CPI. Reallocated 60% of budget to TikTok, increased ROAS by 240%.
Influencer Marketing with Player Tracking
RPG game partners with 30 gaming YouTubers and Twitch streamers. Need to know which influencers drive players who complete tutorial and make IAPs.
Generate unique Smart Links for each influencer
Track clicks, installs, tutorial completion, purchases
Calculate true ROI per influencer (not just installs)
Build long-term partnerships with top converters
Discovered 5 mid-tier influencers drove 55% of paying players. Their audiences had 4x higher IAP rate than mega-influencers.
Cross-Game Promotion with Deep Linking
Studio has 3 games. When players finish Game A, promote Game B with deep links to character unlock event. Track cross-promotion effectiveness.
Create Smart Links from Game A to Game B
Deep link directly to special event in Game B
Track cross-promotion install rate
Measure Day 30 retention of cross-promoted users
Cross-promotion drove 15K installs/month with 65% Day 30 retention (vs 35% from paid ads). Reduced UA costs by $180K annually.
Why Game Studios Choose Linkzly
Built for gaming. Scaled for growth. Priced for studios of all sizes.
Built for Gaming
Deep link to levels, events, characters—not just homepage.
Global Scale
Handle millions of players across 150+ countries with 99.9% uptime.
Privacy Safe
iOS 14+ compatible with SKAdNetwork and ATT framework support.
Fair Pricing
Pay for success, not installs. Plans scale with your studio.