MMP Attribution Hub

Your Mobile App's Attribution & Deep Linking Hub

Smart App is your mobile application's central configuration hub. Set it up once, then measure every install, attribute with confidence, and route users to the right destination.

Multi-method attribution (Install Referrer, SKAdNetwork, fingerprinting) + automatic Universal Links & App Links verification.

Multi-Method Attribution Engine

Waterfall attribution across Android Install Referrer, Apple SKAdNetwork, and probabilistic fingerprinting.

Android Install Referrer (100% deterministic)
Apple SKAdNetwork (privacy-safe iOS)
Probabilistic fingerprinting (AI fallback)
Confidence scores on every attribution

Automatic Universal & App Links

We handle domain verification, SSL certificates, and asset files. You just configure.

iOS Universal Links (.well-known/apple-app-site-association)
Android App Links (.well-known/assetlinks.json)
Automatic CDN hosting & verification

Deferred Deep Linking

Preserve user intent through the install journey. Context data survives and routes users correctly.

User clicks Smart Link with deep link path
Context data stored during install
App opens to specific content after install

Lightweight SDK Integration

Simple initialization + handle deep links. That's it. No complex configuration needed.

iOS (Swift) & Android (Kotlin) SDKs
React Native & Flutter support
Automatic install event tracking

The Attribution Pipeline

1Click: Smart Link Tagged

User clicks Smart Link. Click ID generated, device fingerprint captured, campaign metadata recorded.

2Redirect: With Attribution Data

User redirected to App Store. Install Referrer string passed (Android), SKAdNetwork parameters included (iOS).

3Install: App Launched

App installed and opened. Linkzly SDK initializes and sends install event with referrer data, fingerprint, click ID.

4Attribution: Matched

Linkzly matches install to original click. Waterfall: referrer match (best) → SKAdNetwork (good) → fingerprint (fallback). Confidence score assigned.

5Insights: Actionable

Dashboard updated in real-time. Campaign ROI visible. Know which channel drove this user.

Privacy-First, Built For Compliance

Apple ATT Framework

Respects user tracking preferences. Fallback to SKAdNetwork when user declines IDFA consent.

GDPR & CCPA

Consent-based tracking, data deletion rights, and minimization by default.

Probabilistic Fairness

No device-level tracking. AI matching on OS version, device type, timezone, IP region.

No Vendor Lock-In

Export your data anytime. Use our API. Host your own domain verification.

Real-Time Analytics & Insights

Click Funnels

Clicks → Store Visits → Installs → Opens → Conversions. Identify drop-off points.

Attribution Breakdown

See how installs were attributed: referrer %, SKAdNetwork %, fingerprint %.

Geo & Device Insights

Country, region, device type, OS version, brand, model breakdowns.

Custom Events

Track registrations, purchases, level completions—tied to install source.

Ready to Master Mobile Attribution?

Set up your Smart App in minutes. Get multi-method attribution, automatic deep linking, and privacy-compliant measurement.

Multi-method attribution
Privacy-first (ATT, SKAdNetwork)
Deferred deep linking
Trusted by mobile teams building the next generation of apps