Tips & Insights for Link Marketing

Introduction If you run mobile campaigns but can’t answer the question, “Where did this install come from?”, you’re missing key information. Knowing which source led to an install is the foundation of profitable growth. Without proper install tracking, you can’t scale what works or eliminate what doesn’t. This guide will show you, step by step, how to track every app install source the right way.

Introduction Imagine clicking on a product ad and landing exactly on that product page inside the app. This is what deep linking does. Deep linking makes the user experience smoother, helps increase conversions, and can significantly improve your campaign results. Let’s break it down.

User acquisition (UA) isn’t only about getting more installs. It’s about finding the right users through the right channels at a cost that lets your app grow. In 2026, UA teams face greater competition, stricter privacy rules, and higher measurement standards. This guide explains which strategies still work and how to choose your next steps.

Introduction Mobile ad fraud detection does not require waiting weeks for a forensic audit. Imagine being woken up by a sudden spike in your advertising budget at midnight, only to find out your spend has inexplicably ballooned while you slept. It's a scenario all too familiar for many marketers, highlighting the urgency in recognising fraud quickly. Often, fraud leaves clear signals in your data, such as click timing, conversion rates, geographic patterns, device distributions, and post-install events, which you can review in just 15 minutes. This guide covers seven common fraud patterns and provides a practical fraud prevention workflow. You will also learn how to investigate these patterns using Linkzly’s attribution-ready Smart Links and live analytics dashboards.

Picture this: A user clicks on a promotional email from your app, excited about a special offer. Instead of landing on the targeted content or product page, they’re sent to your app’s generic homepage, or worse, prompted to install without context. Frustrated, they bounce quickly. Sound familiar? This scenario plays out daily across mobile apps worldwide. While traditional deep linking solved basic app navigation, it often falls short of delivering the tailored experiences modern users expect. Generic links that ignore user context hurt conversion rates and engagement. Enter Smart Links from Linkzly – a powerful approach that enables contextual, personalised link destinations based on real-time factors like device type, location, and campaign parameters. For growth marketers aiming to maximize conversions and retention, Linkzly’s Smart Links represent the shift from one-size-fits-all to smarter, more relevant user journeys.