App Distribution

Share Test Builds Instantly. No App Store Required

Deploy iOS and Android builds to testers with one link. OTA installation, tester management, version control, and install attribution, included free with your MMP.

Free plan included
iOS & Android support
No TestFlight limits
app.linkzly.com/distribute
MyAppv2.1.4
iOSAndroid

Build 147

45 MB

Tester Groups

QA Team
12 testers
Beta Users
89 testers
Stakeholders
5 testers

Share Install Link

linkz.ly/myapp-beta

1,247

Installs

98%

Success Rate

32

Devices

Attribution Active

Every install tracked

< 2 min

Upload to install link

From build to shareable link

Unlimited

Testers per build

No TestFlight 100-tester cap

100%

Install attribution

Every install tracked by MMP

AES-256

Build encryption

Enterprise-grade at rest

Over-the-Air Installation

One Link. Any Device. Instant Install.

Replace USB cables, provisioning nightmares, and TestFlight approval queues with a single install link. Testers tap once and the app installs in seconds, on any supported device, anywhere in the world.

  • iOS OTA: Ad Hoc & Enterprise distribution with automatic UDID collection
  • Android APK / AAB: Direct install links that bypass Play Console delays entirely
  • QR code sharing: Generate scannable QR codes for in-person and print distribution
  • Email + Slack invites: Notify tester groups with one click. Links auto-expire on schedule

Tester Install Page

Live

MyApp Beta

v2.1.4 (Build 147) · 45 MB

iOS 14+Android 9+
Expires in 27 days

What's New in v2.1.4

New checkout flow (30% faster)
Dark mode support
Fixed crash on payment screen

No App Store or Play Store required

Version History

v2.1.4Production

1,247 installs · 98% success · 2h ago

Active
v2.2.0Beta

89 installs · 95% success · 1d ago

Testing
v2.1.3Archive

4,821 installs · 97% success · 1w ago

Archived
All builds tracked with install attribution

Version Control & Rollback

Run Multiple Builds Simultaneously. Roll Back in One Click

Keep production stable while shipping betas. Each version lives independently with its own tester group, access rules, and install analytics. Bad build? Roll back to a known-good version instantly, no store review required.

  • Parallel versions: Production, Beta, and Staging live at the same time
  • One-click rollback: Revert any tester group to a previous build instantly
  • Build expiration: Auto-expire old builds to enforce version discipline
  • Release notes per build: Markdown-formatted changelogs delivered with every install

Distribution + Attribution

The Only Distribution Platform That Tracks Revenue from Testers

Linkzly uniquely connects your distribution pipeline to your attribution data. Know which beta testers become paying users, which builds drove retention, and what your beta program is actually worth, all in one dashboard.

  • Tester-to-user tracking: See which beta testers convert to production users
  • Beta program ROI: Attribute revenue directly to your distribution campaigns
  • Engagement by build: Compare session depth and retention across versions
  • Unified dashboard: No separate tools. Distribution and MMP in one place

Beta Campaign Attribution

Distribution → Acquisition → Revenue

Beta email campaign sent247 testers invited
App installs via OTA link231 installs (93.5%)
Active sessions (7-day)189 users engaged
In-app purchases$4,892 revenue
Beta program ROI
+$4,892
Full Capability Set

Everything Your Team Needs to Ship

No separate tools, no extra subscriptions. App distribution is built into your MMP.

iOS & Android in One Upload

Single dashboard for both platforms. Upload IPA for iOS, APK or AAB for Android, and manage everything in one place.

Ad HocEnterpriseOTA

Unlimited Testers, No Caps

Break free from TestFlight's 100-tester limit. Add entire beta communities, QA teams, or enterprise orgs without restriction.

BetaQAEnterprise

Version History & Rollback

Keep every build. Switch tester groups between versions instantly. Roll back production without an App Store review.

VersioningRollbackHistory

Password-Protected Builds

Restrict access by password, device UDID, IP range, or time window. Enterprise IP whitelisting available.

SecurityAccess ControlIP Whitelist

Install Analytics & Device Tracking

Track installs by device model, OS version, location, and tester. Spot compatibility issues before public launch.

AnalyticsDevicesGeo

Automated Tester Notifications

Push update alerts to tester groups when new builds land. Email, Slack, and in-app, configured per group.

NotificationsSlackEmail
Use Cases

Distribution for Every Stage of Development

From first internal build to enterprise-wide rollout, one platform handles it all.

QA & Internal Testing

Ship multiple builds per day to your QA team without approval queues or store submissions.

Faster iterations, fewer blockers
QADaily Builds

Client & Stakeholder Demos

Send password-protected install links to clients. Revoke access after the demo. No App Store, no friction.

Professional handoffs, easy access
ClientDemoSecure

Beta Testing Programs

Run large-scale beta programs with unlimited testers, structured feedback, and cohort analytics.

Bigger beta, better launch signal
BetaCohortsFeedback

Enterprise Internal Apps

Distribute internal-only apps to all employees without publishing to the App Store or Play Store.

No store submission, full control
EnterpriseInternalBYOD

Agency Multi-Client

Manage builds for multiple client apps in one workspace with per-client access controls and branding.

Organized, scalable, professional
AgencyMulti-client

Distributed & Remote Teams

Cloud-based distribution means testers anywhere in the world can install with a single tap, no lab required.

Global testing, zero friction
RemoteGlobalAsync
Getting Started

From Build to Tester in Under 2 Minutes

No provisioning expertise needed. No certificates to wrangle. Just upload and share.

01

Upload Your Build

Drag and drop your IPA, APK, or AAB. Linkzly auto-detects version, build number, and app metadata. Add release notes in Markdown.

iOS & Android · 2 min
02

Configure & Share

Choose tester groups, set expiry, optionally add a password. Copy the install link, generate a QR code, or send email invites directly.

Link, QR, or email · 30 sec
03

Track Every Install

Testers tap once and the app installs, no App Store required. You see every install, device, location, and success rate in real time.

Real-time · Attributed

Common Questions About App Distribution

Everything you need before shipping your first build.

Stop Fighting App Distribution. Ship Faster

Upload your first build in minutes. OTA installation, tester management, and install attribution included free with every Linkzly plan.

Free plan included
iOS & Android support
No TestFlight limits
App distribution included free, no separate subscription needed