🚀 Complete MMP Workflow

Complete Mobile Measurement Platform Workflow

From Smart Links to Smart Apps to Attribution Analytics—discover how Linkzly's complete MMP platform works together to deliver enterprise-grade mobile measurement. Whether you're tracking app installs, optimizing deep linking, or measuring campaign performance, our integrated workflow covers every step.

Built on a robust backend with secure authentication, real-time analytics, and seamless integrations

Why Linkzly Stands Out

Before diving in, here's what makes our process production-grade

Scalability

Handles unlimited links and clicks without slowdowns, powered by efficient queuing and caching systems.

Security

Every step includes built-in protections like 2FA, encrypted data, and bot filtering for accurate insights.

Customization

Tailor everything to your brand, from short codes to QR designs.

Insights-Driven

Go beyond basic tracking with geo-location, device breakdowns, and integration-forwarding for comprehensive data.

Complete MMP Workflow in 4 Steps

From Smart App configuration to attribution analytics—here's how Linkzly's complete Mobile Measurement Platform works together to deliver enterprise-grade mobile attribution and deep linking.

01
Set Up Your MMP Account & Smart Apps

Create your account and configure your mobile apps for attribution tracking. Add your iOS Bundle ID and Android Package Name to enable Smart App features, Universal Links, and multi-method attribution across all campaigns.

Quick account setup with team member invitations
Configure Smart Apps with iOS Bundle ID & Android Package Name
Enable Universal Links and App Links automatically
Set up multi-method attribution (Install Referrer, SKAdNetwork, Fingerprinting)
Connect custom domains for branded attribution links
Integrate with analytics tools (GA4, Mixpanel, Amplitude)

Example Workflow: A mobile team sets up their e-commerce app with Linkzly, enabling attribution tracking across iOS and Android with automatic Universal Links configuration for seamless deep linking.

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Step 01 Interface

02
Create Smart Links for Campaign Attribution

Generate intelligent Smart Links that automatically route users to the right destination while capturing attribution data. Each link becomes an attribution-ready campaign asset with deferred deep linking built-in.

Create Smart Links with automatic app store routing
Configure deferred deep linking paths (/product/123, /category/shoes)
Enable campaign attribution with UTM parameters
Generate QR codes for offline-to-online attribution
Set up geo-targeting and device-specific routing
Apply custom branding and short codes

Example Workflow: A retail app creates Smart Links for each product category. Users without the app install it and land directly on the browsed category, while existing users open the app instantly to the right section.

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Step 02 Interface

03
Deploy Across Campaigns & Track Attribution

Share your Smart Links across all marketing channels—social ads, email campaigns, influencer partnerships, or offline materials. Linkzly automatically attributes every install and in-app event to the right source.

Deploy across Facebook Ads, Google Ads, TikTok, and more
Embed in email campaigns with full attribution tracking
Share with influencers and affiliate partners
Use QR codes for print, TV, and offline campaigns
Set up webhooks for real-time attribution notifications
Forward attribution data to Facebook CAPI and other platforms

Example Workflow: A gaming app runs simultaneous campaigns on Facebook, TikTok, and YouTube. Each platform's performance is tracked separately, showing TikTok drives 40% more high-value users than other channels.

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Step 03 Interface

04
Analyze Attribution & Optimize Performance

Access comprehensive attribution analytics showing which campaigns drive the most valuable users. View install attribution, post-install events, LTV data, and campaign ROI to optimize your mobile marketing spend.

Real-time attribution dashboard with install tracking
Campaign performance breakdown by source and medium
Post-install event attribution (purchases, sign-ups, subscriptions)
Geographic and demographic insights for user acquisition
Cohort analysis and lifetime value attribution
Export attribution data for advanced analysis

Example Workflow: A subscription app discovers that Instagram campaigns have 25% higher Day-7 retention than Google Ads, leading them to shift 60% of their budget to social platforms for better long-term ROI.

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Step 04 Interface

Watch It in Action

This quick demo walks through creating a branded link, generating a QR code, sharing it, and analyzing results. See how easy it is to integrate with your existing tools!

Linkzly in 2 Minutes – From Sign-Up to Insights

2 minutes • Complete walkthrough

Real-World MMP Success Stories

See how mobile teams use Linkzly's complete MMP platform to drive measurable growth through Smart Apps, Smart Links, and attribution analytics

Mobile App User Acquisition Campaign
1

Configure Smart App with iOS/Android app details and enable Universal Links

2

Create Smart Links for each campaign (Facebook Ads, Google Ads, TikTok) with UTM tracking

3

Deploy across channels with deferred deep linking to specific product pages

4

Track attribution: 5,000 installs, 65% from TikTok, 40% higher LTV from Instagram users. Optimize budget allocation accordingly

Result:

Increased install-to-purchase conversion by 35% with precise attribution.

E-Commerce App Attribution & Deep Linking
1

Set up Smart App with product catalog deep linking paths

2

Create Smart Links for each product category with attribution tracking

3

Share across email campaigns, social media, and influencer partnerships

4

Analyze attribution: Track which campaigns drive highest-value customers and optimize product recommendations based on traffic sources

Result:

Boosted revenue per install by 45% through targeted deep linking.

Gaming App Install Attribution
1

Configure Smart App with game-specific deep linking to levels/achievements

2

Create Smart Links for different ad creatives and influencer partnerships

3

Deploy across gaming communities, YouTube, and social platforms

4

Track post-install events: Which sources drive players who reach level 10? Optimize creative and targeting based on high-engagement attribution

Result:

Improved Day-7 retention by 28% through source-based optimization.

SaaS Mobile App Growth Attribution
1

Set up Smart App with trial-to-paid conversion tracking

2

Create Smart Links for content marketing, webinars, and partner referrals

3

Enable attribution tracking for trial sign-ups and subscription conversions

4

Analyze which channels drive highest trial-to-paid conversion rates and optimize content strategy accordingly

Result:

Increased trial-to-paid conversion by 22% with attribution insights.

These examples showcase Linkzly's complete MMP capabilities—from indie apps to enterprise mobile teams managing millions of attribution events daily.

Ready to Transform Your Mobile Attribution?

Start with our free plan and experience enterprise-grade mobile measurement. Set up Smart Apps, create attribution-ready Smart Links, and access real-time analytics—all in under 10 minutes.

Linkzly: Complete Mobile Measurement Platform. Start transforming your mobile attribution today!