Tips & Insights for Link Marketing

TestFlight is useful, but relying solely on it creates unnecessary bottlenecks in your testing process. Apple’s 90-day expiry, 10,000-tester cap, review delays, and the requirement for App Store accounts make it challenging to get fast, focused feedback during mobile game betas. This guide explains how to run a closed beta efficiently: when TestFlight works, where it creates friction, how over-the-air distribution bridges those gaps, and how to track tester activity.