Tips & Insights for Link Marketing

Introduction Mobile ad fraud detection does not require waiting weeks for a forensic audit. Imagine being woken up by a sudden spike in your advertising budget at midnight, only to find out your spend has inexplicably ballooned while you slept. It's a scenario all too familiar for many marketers, highlighting the urgency in recognising fraud quickly. Often, fraud leaves clear signals in your data, such as click timing, conversion rates, geographic patterns, device distributions, and post-install events, which you can review in just 15 minutes. This guide covers seven common fraud patterns and provides a practical fraud prevention workflow. You will also learn how to investigate these patterns using Linkzly’s attribution-ready Smart Links and live analytics dashboards.