Tips & Insights for Link Marketing

The average smartphone user receives 46 push notifications every day. Most go unread. A meaningful number causes the user to open their settings and silence the app that sent them. If you are running a mobile app, there is a real chance your notifications are working against you. Not because the channel is broken, but because most push strategies are built around volume rather than relevance. This guide covers what actually drives retention through push, how to segment users properly, how to read the data that tells you whether it is working, and where deep linking fits in.