Linkzly + Amplitude: Forward Attribution Data for Product Analytics
Deepen User Insights with Linkzly + Amplitude
Transform Linkzly events into Amplitude's advanced funnels and retention charts. Forward clicks and scans via HTTP API, supporting US/EU regions and user properties like country/city. This integration ensures high-match rates with production-grade features like batching, retries, and insert_id deduplication.
Ideal for cross-platform analysis, Linkzly + Amplitude helps you uncover behaviors, reduce churn, and scale personalization effortlessly.
Uses Amplitude's HTTP V2 API for robust server-side tracking.
Why Integrate Linkzly with Amplitude?
Unlock advanced behavioral analytics and cross-platform insights with Amplitude's powerful analytics platform.
Behavioral Depth
Build funnels from "link_click" events with properties for retention and cohort insights.
Regional Compliance
US/EU endpoints for data residency and privacy.
Match Quality
Send user data (IP, agent) to boost Event Match Quality (EMQ) ratings.
Scalable Sending
Up to 1000 events/second with batching—handle growth without drops.
Real-Time Analysis
Immediate ingestion for dashboards and visualizations.
Privacy Focus
Anonymize IPs; set min_id_length for secure IDs.
Key Features in Linkzly's Amplitude Integration
Advanced event processing with high-quality data matching and regional compliance.
Event Properties
Include country, city, device—up to 1024 chars/string.
Insert ID
Deduplicate events for clean data.
Geo/Device
Auto-enrich for segmented reports.
Batching
Up to 10 events/batch, <1MB/request.
Timeouts & Retries
Custom handling for reliability.
Limits
100 batches/second; partition by user_id for scale.
Step-by-Step Setup Guide
Simple setup for powerful analytics.
Access Integrations
Linkzly dashboard > "Integrations" > Add Amplitude.
Enter Credentials
API Key (from Amplitude Settings > Projects > API Key) and select region (US/EU).
Configure Settings
Set timeouts, enable IP anonymization.
Map Events
Link "link_click" to Amplitude events with properties like flag_key.
Test Connection
Send sample; verify in Amplitude's Instrumentation Explorer or DebugView.
Activate & Monitor
Enable; check EMQ in Amplitude for match rates.
Sample Event Payload
Forwarded click event:
{
"api_key": "YOUR_API_KEY",
"events": [
{
"user_id": "user123",
"device_id": "device456",
"event_type": "link_click",
"event_properties": {
"country": "US",
"city": "New York",
"insert_id": "unique-789"
},
"time": 1627849200000
}
]
}POST Request
To https://api.amplitude.com/2/httpapi (or EU: api.eu.amplitude.com).
Validation
Use Amplitude's endpoint for checks.
Best Practices for Production-Grade Use
Follow these recommendations to ensure optimal performance and data quality.
Event Limits
<1000 events/second; batch <10 for efficiency.
IDs
User/device IDs >5 chars; use min_id_length override.
Throttling
Backoff on errors; partition by user_id.
Testing
Separate project; use deferred init for edge cases.
Enrichment
Provide geo/device for accurate reports.
Real-World Example: Retention Boost
App sends "qr_scan" events. Amplitude highlights strong retention from key regions—create cohorts for targeted features, lifting engagement.
Start integrating in Linkzly today—unlock Amplitude's power!