Amplitude Integration Guide

Deepen User Insights with Linkzly + Amplitude

Transform Linkzly events into Amplitude's advanced funnels and retention charts. Forward clicks and scans via HTTP API, supporting US/EU regions and user properties like country/city. This integration ensures high-match rates with production-grade features like batching, retries, and insert_id deduplication.

Ideal for cross-platform analysis, Linkzly + Amplitude helps you uncover behaviors, reduce churn, and scale personalization effortlessly.

Uses Amplitude's HTTP V2 API for robust server-side tracking.

Why Integrate Linkzly with Amplitude?

Unlock advanced behavioral analytics and cross-platform insights with Amplitude's powerful analytics platform.

Behavioral Depth

Build funnels from "link_click" events with properties for retention and cohort insights.

Regional Compliance

US/EU endpoints for data residency and privacy.

Match Quality

Send user data (IP, agent) to boost Event Match Quality (EMQ) ratings.

Scalable Sending

Up to 1000 events/second with batching—handle growth without drops.

Real-Time Analysis

Immediate ingestion for dashboards and visualizations.

Privacy Focus

Anonymize IPs; set min_id_length for secure IDs.

Key Features in Linkzly's Amplitude Integration

Advanced event processing with high-quality data matching and regional compliance.

Event Properties

Include country, city, device—up to 1024 chars/string.

Insert ID

Deduplicate events for clean data.

Geo/Device

Auto-enrich for segmented reports.

Batching

Up to 10 events/batch, <1MB/request.

Timeouts & Retries

Custom handling for reliability.

Limits

100 batches/second; partition by user_id for scale.

Step-by-Step Setup Guide

Simple setup for powerful analytics.

1

Access Integrations

Linkzly dashboard > "Integrations" > Add Amplitude.

2

Enter Credentials

API Key (from Amplitude Settings > Projects > API Key) and select region (US/EU).

3

Configure Settings

Set timeouts, enable IP anonymization.

4

Map Events

Link "link_click" to Amplitude events with properties like flag_key.

5

Test Connection

Send sample; verify in Amplitude's Instrumentation Explorer or DebugView.

6

Activate & Monitor

Enable; check EMQ in Amplitude for match rates.

Sample Event Payload

Forwarded click event:

JSON Payload Example
{
  "api_key": "YOUR_API_KEY",
  "events": [
    {
      "user_id": "user123",
      "device_id": "device456",
      "event_type": "link_click",
      "event_properties": {
        "country": "US",
        "city": "New York",
        "insert_id": "unique-789"
      },
      "time": 1627849200000
    }
  ]
}

POST Request

To https://api.amplitude.com/2/httpapi (or EU: api.eu.amplitude.com).

Validation

Use Amplitude's endpoint for checks.

Best Practices for Production-Grade Use

Follow these recommendations to ensure optimal performance and data quality.

Event Limits

<1000 events/second; batch <10 for efficiency.

IDs

User/device IDs >5 chars; use min_id_length override.

Throttling

Backoff on errors; partition by user_id.

Testing

Separate project; use deferred init for edge cases.

Enrichment

Provide geo/device for accurate reports.

Real-World Example: Retention Boost

App sends "qr_scan" events. Amplitude shows 70% retention from US users—create cohorts for targeted features, lifting engagement 30%.

70%
US User Retention
30%
Engagement Increase
1K
Events/Second

Start integrating in Linkzly today—unlock Amplitude's power!

Ready to Integrate Amplitude?

Start integrating in Linkzly today and unlock Amplitude's powerful behavioral analytics platform!