Data Platform

Segment Integration Guide

Centralize Analytics with Linkzly + Segment

Linkzly's Segment integration routes events to Segment's Track API, anonymizing IPs and adding timeouts for compliant, reliable forwarding. Centralize short link/QR data with other sources for unified tracking. Production-grade for any scale, this helps you distribute insights across your stack, driving better decisions without silos.

Uses Segment's Track API for versatile forwarding.

Why Integrate Linkzly with Segment?

Connect your link and QR data to Segment's powerful data infrastructure and distribute to 300+ destinations.

Data Centralization

Forward "link_click" events to Segment for distribution to 300+ tools.

Privacy Options

Anonymize IPs; custom timeouts for control.

Event Mapping

Track, Page, Screen, Identify—map to Segment specs.

Scalability

Batch up to 500KB; handle high volumes with deduplication.

Cross-Source Unity

Combine with web/mobile for full journeys.

No-Code Power

Use Segment's actions for filtering/mapping.

Key Features in Linkzly's Segment Integration

Flexible event routing with privacy controls and high-volume support.

Event Types

Track for behaviors; properties like UTM, geo.

Anonymization

IP handling for privacy.

Batching

<32KB/event, 500KB/batch.

Timeouts

Custom for delivery.

Limits

1,000 events/second for Engage.

Step-by-Step Setup Guide

Effortless connection for streamlined data.

1

Access Integrations

Linkzly > "Integrations" > Add Segment.

2

Enter Credentials

Write Key (from Segment Settings > API Keys).

3

Configure Settings

Enable anonymization, set timeouts.

4

Map Events

Pre-map "link_click" to Track with properties.

5

Test Connection

Send sample; verify in Segment Debugger.

6

Activate & Monitor

Enable; check for 400 errors on invalid JSON.

Sample Event Payload

Batch forwarded:

JSON Payload Example
{
  "batch": [
    {
      "type": "track",
      "event": "link_click",
      "userId": "user123",
      "anonymousId": "anon456",
      "properties": {
        "utm_source": "linkzly",
        "geo_country": "US"
      },
      "timestamp": "2025-10-19T00:00:00Z"
    }
  ],
  "sentAt": "2025-10-19T00:00:00Z"
}

POST Request

To https://api.segment.io/v1/batch.

Regional

Use EU endpoints if configured.

Best Practices for Production-Grade Use

Follow these recommendations to ensure optimal performance and data quality.

IDs

Include userId/anonymousId; unique messageId for dedup.

Properties

Extra details for analysis; <100 chars/values.

Error Handling

Retry on 400/413; check payloads.

Scaling

Partition by userId; use regional hosts.

Testing

Separate workspace; validate with samples.

Real-World Example: Multi-Tool Sync

Forward clicks to Segment, distribute to GA/Mixpanel. Unified view shows 45% from social—optimize across tools for 20% ROI lift.

45%
From Social
300+
Integration Options
20%
ROI Increase

Integrate now—centralize with Linkzly + Segment!

Ready to Integrate Segment?

Centralize your data and distribute insights across your entire stack with Linkzly + Segment!